04 May Service Advertising Analysis
Service Advertising Analysis
Allison Morgan, Christopher Frisby, Katie Lantz, and Zaidith Morrison
MKT/444
January 8, 2018
Johnnie Hollowell
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Introduction
Many companies produce ads that offer products or services that promise more than seems possible.
These ads can be seen on every type of media from magazines and newspapers, television, and Internet.
This presentation will showcase five ads that we think promise what seems like more than can be delivered.
Ad #1 (Zaidith)
Why Ad #1 Was Chosen and Why Service Promise Will be Difficult to Keep (Zaidith)
Ad #2 (Zaidith)
Why Ad #2 Was Chosen and Why Service Promise Will be Difficult to Keep (Zaidith)
Ad #3 (Allison)
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Why Ad #3 Was Chosen and Why Service Promise Will be Difficult to Keep (Allison)
There is so many
The speaker doesn’t last for a long time
Yes its water protected but only a couple inches
Bad sound
I have had several JBL Bluetooth speakers and yes the speakers are really loud but the only thing is there not totally water proof. All of the customer reviews on it make it hard for the company to keep up. I know people drop things but there is no way that JBL companies are going to be able to make a indestructible speakers. The speaker has a 2 year warranty when you buy it JBL(2018)
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Ad #4 (Katie)
Why Ad #4 Was Chosen and Why Service Promise Will be Difficult to Keep (Katie)
Ad #5 (Chris)
Why Ad #5 Was Chosen and Why Service Promise Will be Difficult to Keep (Chris)
Conclusion (Chris)
References
Hoffman, K.D., & Bateson, J.E.G. (2017). Services marketing: concepts, strategies, and cases (5th ed.). Retrieved from The University of Phoenix eBook Collection database.
Jbl. (2018). Retrieved from https://www.jbl.com/home?adpos=1t1&creative=185036191907&device=c&gclid=EAIaIQobChMI0Ybe7N_B2AIVE0wNCh3_xA1ZEAAYASAAEgI5F_D_BwE&matchtype=e&mrkgadid=959677583&mrkgcl=741&network=g&rkg_id=h-2cefc47c377e10b842f370892ab7d498_t-1515187115
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