30 Apr Question: Case C – Southwest Airlines in 2014: Culture, Values, and Operating Practices, …
Case C – Southwest Airlines in 2014: Culture, Values, and Operating Practices,
text page C-340
You should also check out http://www.southwest.com (Links to an external site.)Links to an external site.
1. List the five (5) most significant strengths and weaknesses of Southwest and the primary
or support activities in which these strengths and weaknesses are found.
Note: Limit yourself to five strengths and five weaknesses and provide a justification for
your responses. This does not mean there are five in each category, we just don’t want to
see more than the five most significant. We also do not want to see your full value chain
analysis, just your appraisal of the strengths and weaknesses of Southwest Airlines.
2. What are the key elements of Southwest’s culture? Is Southwest’s culture a source of competitive advantage. Why or why not?
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