28 Jun MQ – Case Study 1
This course is Managing Quality, not Operations Management.
Week 2 – Case Study 1
Read “FedEx: Managing Quality Day and Night,” on pages 22 and 23 of your textbook (attached), and watch this video. (https://www.youtube.com/watch?v=6q6V5J1qDs8)
Explain how FedEx has incorporated total quality management (TQM) into its overall business strategy. Identify the benefit of taking this approach toward quality. Provide specific examples from the case study, the video, or your own research to support your response.
Describe the quality culture within FedEx. Explain how FedEx can use its quality culture as a competitive advantage.
Review Deming’s 14 Points for Management. Based on the case study, the video, or your own research, explain which two of Deming’s points FedEx embodies the most. Be sure to provide specific information about FedEx to support your response.
Instruction:
Please compose a 2 page paper in accordance with the attached rubric.
Follow the rubric requirements (attached).
Sources must be cited (two minimum) with APA format.
CaseStudyOneGuidelinesandRubric
Prompt: Read“FedEx:ManagingQualityDayandNight,”on pages22and23ofyour textbook,and watch this video. Carefullyreview the materialandthen
respondtotheseprompts with sufficientdetail:
· ExplainhowFedExhasincorporated total qualitymanagement(TQM)intoits overall businessstrategy. Identifythe benefitoftakingthis approach towardquality. Providespecificexamples from thecasestudy,thevideo,oryourownresearchtosupportyour response.
· Describethequalityculturewithin FedEx.ExplainhowFedExcanuseitsqualitycultureasacompetitiveadvantage.
· ReviewDeming’s 14PointsforManagement. Based onthecasestudy,thevideo,or yourown research, explainwhichtwoofDeming’spointsFedEx
embodiesthemost. BesuretoprovidespecificinformationaboutFedExtosupportyour response.
RequirementsofSubmission: Thecasestudyassignmentsmustfollowtheseformattingguidelines:doublespacing, 12-pointTimes NewRomanfont,and one- inch margins. Eachcasestudyshouldbeonetotwopagesinlength.IncludeatleasttwosourcesofresearchandfollowAPA guidelinesfor citationsand references.
InstructorFeedback:Thisactivityuses an integrated rubric inBlackboard. StudentscanviewinstructorfeedbackintheGradeCenter.Formoreinformation, review theseinstructions.
| CriticalElements | Exemplary(100%) | Proficient(85%) | NeedsImprovement(55%) | NotEvident(0%) | Value |
| IncorporatingTotal
QualityManagement (TQM) |
Meets“Proficient”criteriaand
defendsexamplesusingexternal researchmaterials |
Explainshow TQMis
incorporatedintotheoverall businessstrategyofFedEx; relevantexamplesareprovided andsupported |
Explainshow TQMis
incorporatedintotheoverall businessstrategyofFedEx; examplesareprovidedbutnot fullysupported |
Doesnotincludeanyofthe
TQMelementsorrequirements |
25 |
| Inquiryand Analysis | Meets“Proficient”criteriaand
demonstratesa complete understandingofmultipleTQM concepts |
Providesan in-depthanalysis
thatdemonstratesan understandingofTQM concepts |
Providesan analysisthat
demonstratesa minimal understandingofTQM concepts |
Doesnotprovideananalysis | 20 |
| Integrationand
Application |
AlloftheTQMconceptsare
correctlyappliedin relationto the case study |
MostoftheTQMconceptsare
correctlyappliedin relationto the case study |
SomeoftheTQM conceptsare
correctlyappliedin relationto the case study |
Doesnotcorrectlyapplyanyof
theTQM conceptsin relationto the case study |
15 |
| CriticalThinking | Drawsinsightfulconclusions thatarethoroughlydefended withevidenceandexamples | Drawsinformedconclusionsthat arejustifiedwithevidence | Drawslogicalconclusionsbut doesnotdefendwithevidence | Doesnotdrawlogical conclusions | 20 |
| Research | Incorporatesmanyscholarly
resourceseffectivelythat reflect depthandbreadthof research appropriatetothecasestudy andTQM |
Incorporatessomescholarly
resourceseffectivelythat reflect depthandbreadthofresearch appropriatetothecasestudy andTQM |
Incorporatesveryfewscholarly
resourcesthat reflectdepthand breadthof researchappropriate tothecasestudyandTQM |
Doesnotincorporatescholarly
resourcesthat reflectdepth and breadthofresearchappropriate tothecasestudyandTQM |
10 |
| Writing
(Mechanics/Citations) |
Noerrorsrelated to
organization,grammarandstyle, andcitations |
Minorerrorsrelated to organization,grammarandstyle, andcitations | Someerrorsrelatedto organization,grammarandstyle, andcitations | Major errors relatedto organization,grammarandstyle, andcitations | 10 |
| EarnedTotal | 100% | ||||
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