Tom’s of Maine who makes toothpaste has

28 Jun Tom’s of Maine who makes toothpaste has

Question
Question 1
Tom’s of Maine who makes toothpaste has recently developed a toothbrush using natural components. This is an example of ________________.

joint brand

premium brand

co-brand

brand extension

natural brand

Question 2

Nike’s “swoosh” check mark, is Nike’s

name.

symbol.

term.

design.

theme.

Question 3

Burberry suffered a bad reputation during the late 1990s. In 2001 the company launched new products like swimwear and trench coats that were endorsed by celebrities like Emma Watson and Kate Moss. This elevated Burberry as a major luxury brand. This is an example of ________________.

co-branded.

repositioned

reformulated.

licensed to a premium shampoo manufacturer.

Question 4

Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following?

perceived value

brand dilution

line extension

brand extension

brand awareness

Question 5

Which of the following best describes when Hershey introduced Hershey Gold bar Peanuts and Pretzel flavored?

brand extension

rebranding

line extension

co-branding

brand dilution

Question 6

Why would a companies spend over $1 million for a 30-second ad on television during the Super Bowl?

because the Super Bowl is a significant opportunity to be associated with global marketing

because the Super Bowl offers an opportunity to create significant brand awareness

because Super Bowl ads generate brand loyalty

because of the annual competition for the most creative Super Bowl ad

there is no good reason

Question 7

United Airlines Credit Card, created cooperatively by United Airlines and Chase Visa, is an example of

brand collusion.

co-branding.

a generic brand.

brand extraction.

brand dilution.

Question 8

The XYZ car manufacturing company is advertising its new hybrid vehicle. It understands that its competition, Toyota’s hybrid car, the Prius, is known for being economical, a good value, stylish, and good for the environment. Toyota has the advantage of

generic branding.

brand extensions.

copyrights and trademarks.

brand awareness.

brand associations.

Question 9

Frito Lay that sells Doritos, Cheetos, Ruffles and Tostios, these are distinct

brands.

brand associations.

product lines.

augmented services.

product mixes

Question 10

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in ________, a form of new idea generation.

brainstorming

licensing technology

geodemographic analysis

R&D

consumer research

Question 11

What stage of the product life cycle would the electric vehical be in today?

maturity

leveling

introduction

growth

decline

Question 12

Which of the following reflects the maturity stage of the product life cycle?

Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing

Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products

Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products

Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors

Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few

Question 13

Nissane and Kia entered the mini-SUV market when there were many competitors, sales had peaked, and profits were declining. What stage did Kia and Nissane enter the product life cycle for mini-SUV market?

decline

leveling

introduction

growth

maturity

Question 14

By adding new product lines beyond its core business of search engine software, like the Google Home and Google self driving car, Google primarily benefits by

spreading out production costs.

avoiding market saturation from products that have just been introduced to the market.

satisfying the changing needs of the technological research staff.

keeping up in a market where sales come mostly from new products.

creating diversification and reducing risk.

Question 15

College of DuPage was trying to determine if they were meeting student’s service quality expectations. One of College of DuPage’s problems is that the services provided are ________, making evaluation of service quality difficult.

intangible

unequally distributed

substantial

inconsequential to customers

quantifiable

Question 16

The customers at Peete’s coffee shop want to grab a quick cup of coffee before boarding the Metra train into Chicago. The sign in the window promises “Quick, In-and-Out Service,” and usually Peete’s Coffee Shop keeps that promise. But one morning, customers were frustrated when the staff behind the counter showed more interest in gossiping about their social lives than in waiting on customers. Peete’s coffee shop is suffering from a ________ gap.

knowledge

social expectations

delivery

communications

standards

Question 17

The marketing of services such as lawn care by TruGreen differs from product marketing because services are all of these except

inseparable.

intangible.

renewable.

perishable.

heterogeneous.

Question 18

David manages a Shoney’s restaurant. He is considering staying open later in the evening. For David, the variable costs associated with staying open longer hours will include all of the following except

rent on the restaurant building.

hours worked by the servers.

energy costs.

hours worked by cooks.

ingredients used in preparing food.

Question 19

The Coffee Express company is located in a business district with few customers on the weekend. To attract customers on Saturday and Sundays, it reduces its prices on these two days. This is an example of

the target return effect.

the substitution effect.

dynamic pricing.

the income effect.

cross-price elasticity.

Question 20

For which of the following is demand likely to be least sensitive to price increases?

restaurant meals

theater tickets

a specific brand of cereal

spring break vacations

prescription drugs

Question 21

Which of the following is most likely to be a pure competitive market?

soybeans

soft drinks

computer operating systems

fast-food restaurants

cereal

Question 22

Natalie operates on a pretty tight budget. She is a price-conscious shopper and usually buys store or generic brands to save money. Recently, however, Natalie was given a pretty substantial raise. As such, she has altered her shopping patterns and now regularly buys more expensive, name-brand goods. This is an example of

the substitution effect.

cross-price elasticity.

the income effect.

the target return effect.

the price inelasticity coefficient.

Question 23

A customer orientation toward pricing implicitly invokes the concept of

positioning.

value.

knowing the dimensions of the target market.

the income effect.

profit.

Question 24

Which of the following markets is most likely to be an Oligopoly?

pens and pencils

smartphone service providers

electrical service to the home

soybeans

men’s clothing

Question 25

When Jennifer Hudson decides how to price new products in her gift store, she measures the value of her product offerings against those of the other stores in her area. Jennifer Hudson uses a ________ pricing strategy.

competitor-oriented

maximizing profits

target profit

target return

sales oriented

Question 26

When Cyprus Homes began constructing houses in Oswego, IL with many other builders, the company priced its homes slightly higher than its competitors and promoted the added quality features found in Cyprus homes. Cyprus was using a(n) ________ pricing strategy.

competition-based

improvement-based

premium

reference-based

value-based

Question 27

When Apple introduced the first iPhone, it initially set the price at $599. Apple was probably pursuing a(n) ________ pricing strategy.

cost-based

slotting allowance

market penetration

skimming

introductory

Question 28

Professor Carlson is especially price sensitive. She has been known to line up on “Black Friday” (the day after Thanksgiving) at 4 a.m. to be among the first to buy sale items. Professor Carlson would likely respond to a ________ pricing strategy.

slotting

price skimming

premium

high/low

uniform

Question 29

Toys R Us is the first retailer in town to sell PlayStation 5, Sony’s lates game system. Toys R Us wants to quickly capture as much of the market for the new games as possible and keep the competition out. Toys R Us will likely use a ________ pricing strategy.

bundling

price fixing

reference

penetration

skimming

Question 30

Tesco an European discount store offers lower prices than other competitors for often-purchased items. What type of pricing strategy is Tesco exhibiting?

bait and switch

uniform delivered pricing

high/low

price skimming

EDLP