28 Jun Mkt 571-Which of the following is a limitation of ethnographic research
Question
QUESTION 18
Which of the following is a limitation of ethnographic research?
These studies are generally considered inapplicable to everyday situations.
In these studies, strong personalities can often wield undueR influence.
In these studies, participants never recognize their behavior patterns and motivations.
These studies cost more to conduct than focus group studies.
These studies avoid observing consumers in their natural environment.
QUESTION 19
The Visionaries, an advertising agency in Boston, istesting a creative idea for a new commercia lbefore moving ahead with the production. To make the test more realistic, it wants to test both the visual layout of the commercial as well as the audio of the message. In which of the following forms should the commercial be tested?
A. Storyboard B. Animatic C. Snipe D. Mnemonic E. Heuristic
QUESTION 27
A campaign run by the manufacturers of Glad garbage bags informs viewers that Glad garbage bags are twice as thick as those made by Crash Bin Bags, the leading garbage bag brand in the market. In this scenario, Glad is using a(n) _____ appeal.
emotional
competitiveadvantage
product popularity
favorableprice
news
QUESTION 29
An ad for a new hatch back shows four college students hunting for a parking place in a large,nearly-full parking lot. When they finally find a spot and park the car, they discover that they can’t open the doors to get out. One of them opens the hatchback and the commercial ends with them exiting the car through the hatchback. This commercial uses:
A. dramatization with a humorous appeal.
B. animation with the intent of creating a personality brand.
C. slice-of-life with a fear appeal.
D. demonstration with an emotional appeal.
E. straight sell with a humorous appeal.
34. The ad for F.N. Inc., an investment bank, states that the company is “Ranked #1 by the Trading World Magazine.” In this scenario, the ad is using a(n) _____ appeal.
A. emotional
B. competitiveadvantage
C. product feature
D. favorableprice
E. product popularity
40. Prison, a popular television show, is purchased by three individual stations and re-run in different parts of the country. This system of purchasing and airing network shows are known as:
A. off-networksyndications.
B. shortwave syndications.
C. first-run syndications.
D. networksyndications.
E. beam syndications.
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