28 Jun Nestle Company to evaluate-Discussion
Question
Nestle Company to evaluate.
Your discussion should include:
Select one (1) of the company’s brand names.
Evaluate this brand name. How do you think the brand name was chosen? Does it suggest the product benefits? Does it fit the company or product name? Is it memorable, distinctive and positive? Is it simple and emotional?
In your opinion, is the brand name effective? Why or why not?
Select one (1) of the company’s products and evaluate its packaging. (Note: This does not have to be the same product that you chose for discussion of brand name.) How does this packaging meet the challenges in terms of: (a) attracting customer attention; (b) addressing environmental concerns; (c) health, safety and security issues; and (d) cost reduction.
In your opinion, is the packaging effective? Why or why not?
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