Trident MKt301 module 3 (case+ slp +discussions)

28 Jun Trident MKt301 module 3 (case+ slp +discussions)

Question
Module 3 – Background

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Required Reading

Introducing Marketing Textbook:

Creative Commons License 3.0: https://creativecommons.org/licenses/by/3.0/legalcode
John Burnett
Introducing Marketing. Retrieved from https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388
Pub Date: 2011
ISBN 13:
Publisher: BCcampus

Read the following chapter:

8. Communicating to mass markets

Optional Readings

Understanding the Promotional Mix

Definition of IMC (Integrated Marketing Communication) by Dr Yahya Alavi

Marist College: The Importance of Measurement in Integrated Marketing Communication

Internet Marketing (Electronic Commerce)
https://www.consumerpsychologist.com/intro_Internet_Marketing.html

Resources

AdAge
http://adage.com/

AdWeek
http://www.adweek.com/

Marketing Week

Home

Multimedia Marketing – The Latest Marketing Knowledge
http://multimediamarketing.com/

Discussion 3: Marketing for the People!

Previous Next

Marketing for the People!

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. You don’t want to be considered “fake news.”

Week 1 Discussion Post

Writing for Publication

The focus of your work will be integrated marketing communication (which includes advertising, public relations, personal selling, sales promotion, and direct marketing). Research a controversial marketing, advertising, or public relations scenario/event and provide an overview of it along with your rationale for wanting write about it in next week’s article.

Don’t write an article this week; that will be next week’s post after you have received feedback.

This post should be 1-2 paragraphs in length (at least 50 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Responses to Classmates

1st Interactive Response:

Select one article overview and critique the rationale for covering it. Ask questions or provide advice that will improve it.
2nd Interactive Response:

Select another article overview and critique the rationale for covering it. Ask questions or provide advice that will improve it.
Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great,” Specify why and be detailed in your explanation. You may use research in your responses but it is not required.

Week 2 Discussion Post

Write a 150- to 300-word article that discusses the real-word marketing incident you brainstormed last week. Today’s consumers of media want quick, informative, and exciting information. It can be written in the first or third person.

Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Responses to Classmates

1st Interactive Response:

Select one article written by a classmate and share your feelings about the marketing incident.
2nd Interactive Response:

Choose a second classmate’s article and explain what you would have done in the situation if you were the marketing manager or company decision-maker.
Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Module 3 – Case

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Case Assignment

Professional Application

This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations.

You will report on three communication channels:

Digital Marketing (REQUIRED)
Select two of the following:

Broadcast Advertising (TV, radio)
Print Advertising
Outdoor/Out-of-Home Advertising
Sales Promotion
Direct Marketing (traditional)
Public Relations
Personal Selling
Communications Channel 1: Digital Marketing

Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What types of digital marketing will be used? Why?
Communications Channel 2

Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What aspects of the marketing communications channel will be used? Why?
Communications Channel 3

Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What aspects of the marketing communications channel will be used? Why?
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case3) to create your submission.

Assignment Expectations

Your submission will include:

Trident University International’s cover page
A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
The reference list page in APA format.
Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. Rubrics can be viewed under “Assessments” at the top of the page.

Module 3 – SLP

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Professional Application

You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy.

Campaign Theme

Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments.
This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ads (based on the choices made in this week’s case)

Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written by you.
At least one paragraph of copy to the used in ad. This must be original and written by you.
Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.
This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Electronic Media (based on the choices made in this week’s case)

Develop the “creative” for one electronic media campaign. Describe the following:

Headline/Tag Line for ad. This must be original and written by you.
At least one paragraph of copy to the used in ad. This must be original and written by you.
Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.
This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

The focus of this assignment is application and critical thinking. If you are engaging in research, be sure to cite and reference the sources in APA format.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 SLP3) to create your submission.

SLP Assignment Expectations

Your submission will include:

Trident University International’s cover page
A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
The reference list page in APA format (see specific research requirements)
Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The SLP rubric can be viewed under the “Assessments” menu at the top of the page.