28 Jun Write a detailed marketing plan for your product
Question
Assignment Instructions
The product of choice will be “Argan oil Hair Mask” This product can be applied on the scalp to reduce dryness and nourish the hair.
The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow 6th edition APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.
Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
Develop a Marketing Plan.
Define the types of marketing research.
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.
Define the process for bringing a new product or service to market.
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