28 Jun BADM 102-Which of the following accurately describes buying
Question
Q11. Which of the following accurately describes buying behavior for organizations:
A. There are many buyers
B. Purchase decisions are made by committee
C. Price of product is rarely negotiated
D. Organizations buy independent of consumers demand
E. Orders are small
Q12. Aggregating buyers into groups that have common needs and will respond similarly to marketing actions is called:
A. market segmentation
B. consumer behavior
C. market research
D. market management
E. target marketing
Q13. Segmenting a market by age, gender, and income is
A. psychographic segmentation
B. demographic segmentation
C. usage segmentation
D. geographic segmentation
E. cultural segmentation
Q14. This product is likely to gain or lose sales depending on where it is sold since the purchase is unplanned.
A. staple product
B. specialty product
C. support product
D. emergency product
E. impulse product
Q15. All of the following are stages of the Product Life Cycle EXCEPT
A. maturity
B. growth
C. introduction
D. expansion
E. decline
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