28 Jun British airways and the business strategy developed
Question
The company chosen is british airways and the business strategy developed should be business to business and the research should be based in the uk
Overview
You are required to select an organisation operating in the UK (british airways) and make recommendations for a Business-to-Business Sales Strategy for implementation in early 2018. The UK sales strategy will aim to help the organisation achieve a sustainable competitive advantage.
You shall participate in two client review meetings (on 13 and 20 October) with your client at which you shall receive feedback. You shall then and then deliver a maximum 2,000 word report of your findings and recommendations produced and presented to a professional standard.
The Task
You are a Junior Consultant for a strategic marketing consultancy. Your task is to prepare a
UK Business-to-Business Sales Strategy for an organisation, agreed by the Seminar Leader.
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