28 Jun Strategic Marketing – Strengths & Weaknesses of Apple’s iPhone
Question
Strategic Marketing – Strengths & Weaknesses of Apple’s iPhone
Explain the Strengths and/or Weaknesses of Apple’s iPhone 4S and Opportunities and/or Threats to the financial future of Apple’s iPhone 4S.
(1) Review the pricing strategies described in the Background readings. Given Apple’s iPhone 4S positioning and targeting strategy for your product,which of the pricing strategies described in the readings, makes the most sense? Why?
(2) Discuss the role of discounts in Apple’s strategy. What would you advise the company that owns your product in terms of discounts and specials?
(3) Briefly explain the distribution strategy for your product. How does it fit with the designated target market? Does the distribution of the product seem to fit the product’s target as well as harmonize with other elements of the marketing mix?
(4) Now refer to the brand extension we discussed in SLP 4. For instance, suppose ALPO created a new food for large dogs – a dry form and a canned form. Would the company need to modify its pricing and distribution strategies? What would be changed and what would stay the same and why?
(5) Explain the Distribution Strengths and/or Weaknesses of Apple’s iPhone 4S and Promotional Opportunities and/or Threats to the financial future of Apple’s iPhone 4S
(6) Explain the Pricing Strengths and/or Weaknesses of Apple’s iPhone 4S and Promotional Opportunities and/or Threats to the financial future of Apple’s iPhone 4S.
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