28 Jun Blockbuster Entertainment Corporation
Question
Blockbuster
Blockbuster Entertainment Corporation – great insight into the organization, its products, and marketing strategy.
(1) From the case study and the Blockbuster Entertainment corporate website,
what do you believe is the strategic plan for the company?
(2) What marketing research strategies do they employ?
(3) How does the marketing research influence their marketing efforts?
(4) How does their marketing plan affect and include distribution?
(5) Discuss Blockbuster’s recent decision to eliminate “late fees” and changes in pricing for videotape rentals.
(6) How does Blockbuster’s distribution and pricing set them apart from their competition?
(7) What other organizational and marketing strategies does Blockbuster Entertainment use to make them successful?
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