28 Jun In the process of perception, Sensation (S)
Question
Question:1.) In the process of perception, Sensation (S), Interpretation (I), and Organization (O) are the elements that individuals use to determine their behaviors. In what order do they typically occur?
a.) -0-S-I
b.) -I-S-O
c.) -I-O-S
d.) -S-0-I
e.) -O-I-S
2.) When evaluating alternatives, consumers tend to use short-cuts to rank their choices by using:
a. friends and family
b. noncompensatory models
c. gut-level instinct
d. compensatory models
e. swot matrixes
3.) AFLAC has developed a marketing mix strategy that is specifically directed at the U.S. market. This is known as a(n):
a. external factor
b. concentrated targeting strategy
c. target markets
d. undifferentiated targeting strategy
e. differentiated targeting strategy
4.) In order to save time and/or costs, researchers may identify a representative group of city blocks for data collection. This approach is an example of:
a. cluster sampling.
b. nonprobability sampling.
c. frame sampling.
d. stratified sampling.
e. simple random sampling
5.) A B2B straight rebuy decision is most consistent with __________ B2C decision making.
a. limited
b. routine
c. extended
d. modified rebuy
e. new-task decision.
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