MKTG340 Week 3 Quiz

28 Jun MKTG340 Week 3 Quiz

Question
Question 1

5 / 5 pts

(TCO 1) _____ is the feature of the Internet that allows users to move easily from one document to another.

Telecommunications

Common platform

Hypertext

Question 2

5 / 5 pts

(TCO 1) The Sabre System is an example of

a new service made possible by the Internet.

an information product.

a product targeted solely at the consumer market.

Question 3

5 / 5 pts

(TCO 1) A term often used when software is made available on a fee for usage basis is

applications software providers.

proprietary software.

software as a service.

Question 4

5 / 5 pts

(TCO 1) The Internet experienced slow but steady growth until _____ allowed users to move around in easy graphical fashion.

Yahoo!

Mosaic

Netscape

Question 5

5 / 5 pts

(TCO 1) Two concepts Herman Miller employed as part of its ongoing process of value chain improvement are

Six Sigma and performance reporting.

greening and lean thinking.

EDI and inventory management.

Question 6

5 / 5 pts

(TCO 1) A phrase that describes value chains is

seamless, end-to-end integration throughout the channel of distribution.

the discrete activities that make up channels of distribution.

well-managed logistics activities.

Question 7

5 / 5 pts

(TCO 1) _____ is one criterion for a successful supply chain.

Changing the way middlemen are compensated

Responsiveness to changes in customer demands

Eliminating expensive security practices

Question 8

5 / 5 pts

(TCO 1) _____ is an element of the supply chain management process.

Managing multiple channels of distribution

Establishing policies for environmentally-friendly procurement

Acquiring new customers

Question 9

5 / 5 pts

(TCO 2) _____ is an important element of any business model.

Value proposition

Competitive analysis

Financial forecasting

Question 10

5 / 5 pts

(TCO 2) _____ is the business model used to describe a site that resells large amounts of content on the Web.

Portal

Machine-to-Machine

Infomediary

Question 11

5 / 5 pts

(TCO 2) Among the functions filled by business models are

to conduct a detailed SWOT analysis.

to describe the value proposition.

to provide detailed pro forma financial statements.

Question 12

5 / 5 pts

(TCO 2) Revenue models for online businesses include

bringing buyers and sellers together.

reaching buyers directly.

All of the above

Question 13

5 / 5 pts

(TCO 2) Which of the following is a true statement about the nature of participants in a usability test?

Participants need to have a high level of computer expertise.

Fifteen participants can identify virtually all the usability problems.

A large sample is required.

Question 14

5 / 5 pts

(TCO 2) The primary purpose of a usability test is to

ensure that the site works properly to assure good customer experience.

give programmers the data they need to produce a usable site.

help marketers estimate the volume of sales the site will produce.

Question 15

5 / 5 pts

(TCO 2) The two categories of website metrics are

file loading time and successful page loads.

business performance and technical site performance.

marketing metrics and operations metrics.

Question 16

5 / 5 pts

(TCO 2) Which of the following is a true statement about tagged web pages?

The user must give permission to have web pages tagged.

The marketer can turn tagged pages off and on at will.