28 Jun MKTG340 All Discussions
Question
MKTG340 Week 1 Discussion 1 & 2 Latest 2017 September
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WEEK 1: THE HISTORY OF THE INTERNET
8888 unread replies.103103 replies.
How did the Internet originate, and what makes it unique as a communications and transactions medium?
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WEEK 1: DELIVERING VALUE
8383 unread replies.104104 replies.
Identify the core marketing processes from the text, and indicate how they impact the value chain. Are there any others you would add, and why?
MKTG340 Week 2 Discussion 1 & 2 Latest 2017 September
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WEEK 2: ONLINE BUSINESS MODELS
9393 unread replies.128128 replies.
The advertising model is dead. If your site is not one of the top sites, you will not survive on the Internet. Agree or disagree, and why?
dq 2
WEEK 2: PERFORMANCE EVALUATION
9797 unread replies.120120 replies.
The term metrics is used quite loosely on the Internet. What does the term mean to you? Give an example of one of the most important metrics for managing digital marketing activities.
MKTG340 Week 3 Discussion 1 & 2 Latest 2017 September
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WEEK 3: REACHING THE CUSTOMER DIRECTLY
113113 unread replies.124124 replies.
What is the most important element in creating an effective e-mail marketing campaign, and why?
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WEEK 3: E-MAIL MARKETING
116116 unread replies.129129 replies.
Discuss the benefits to a marketer of using an ESP (e-mail services provider).
MKTG340 Week 4 Discussion 1 & 2 Latest 2017 September
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WEEK 4: SEARCH MARKETING
9696 unread replies.116116 replies.
Why is optimizing a website for organic search still important, and how is this best accomplished?
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WEEK 4: SOCIAL MEDIA MARKETING
9999 unread replies.115115 replies.
What does it mean to build a community around a brand, and how would you do so?
MKTG340 Week 5 Discussion 1 & 2 Latest 2017 September
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WEEK 5: BRANDING ONLINE
105105 unread replies.120120 replies.
What are some of your favorite videos related to brand marketing? How do they engage viewers, create a branded community, or otherwise promote brand loyalty?
dq 2
WEEK 5: ADVERTISING ONLINE
102102 unread replies.118118 replies.
Ad serving networks are used to target online ads, and most ads are delivered automatically. Is this development a good or bad thing for the industry and consumers and why?
MKTG340 Week 6 Discussion 1 & 2 Latest 2017 September
dq 1
WEEK 6: DESIGNING WEBSITES
8888 unread replies.106106 replies.
Look at Jakob Nielsen’s site www.useit.com (Links to an external site.)Links to an external site., which is designed for usability not attractiveness. Also, look at the sites of Tim, Ash, and Amy, well-known usability experts. Tim’s work focuses on the conversion aspect of website design http://sitetuners.com (Links to an external site.)Links to an external site. and Amy’s more on website usabilityhttp://www.eightbyeight.com (Links to an external site.)Links to an external site.. What do you think of these sites? Do they seem usable to you? Why or why not?
dq 2
WEEK 6: DESIGNING MOBILE SITES
9696 unread replies.111111 replies.
Marketers are tracking smartphone users with apps on their phones. Using the Wall Street Journal interactive website on the subject (http://blogs.wsj.com/wtk-mobile/ (Links to an external site.)Links to an external site.), look at the types of applications you have and see what types of data are being collected. Any surprises? Now that you know this data is being collected, will this knowledge change your use of your phone? Do you think apps should tell you when they collect and send information about the mobile device and about the user?
MKTG340 Week 7 Discussion 1 & 2 Latest 2017 September
dq 1
WEEK 7: SECURITY ONLINE
8787 unread replies.104104 replies.
Locate and read Amazon.com’s privacy policy on their website. Does the policy you find seem to meet the requirements of the fair information practices principles? Why or why not? What surprised you? What should be improved? What is reassuring?
dq 2
WEEK 7: PRIVACY ONLINE
8989 unread replies.105105 replies.
What are some of the concerns consumers have about the privacy of their personally identifiable information? Do you share those concerns? How would you characterize yourself in terms of Westin’s framework?
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