28 Jun MAR 1011 – The Nordstrom company strategically sends out messages about why
Question
The Nordstrom company strategically sends out messages about why its customer service is superior to its competitors’ customer service. What marketing concept is the Nordstrom company employing?
differentiation
branding
positioning
2- Choose the BEST answer.
Which is the best example of effective positioning?
A software product that is cost effective and easily downloadable.
A company offers general office supplies for everyone.
A company offers post-production special effect services for movie producers and directors.
Four Paws Sweaters makes the largest variety of hand-crafted dog sweaters in the dog sweater market. The company offers monograms and special patches that can be added to a customer order as well. Chelsey, the company’s owner, offers tailor-made orders if a customer is willing to pay the custom price. Chelsey has been knitting for over 40 years and is an award-winning knitter. Chelsey’s skills as a knitter are a:
competitive advantage
marketing strategy
price position
The Woodshop, a local cable show, ran through the process of identifying its competitive advantages by using a perceptual map to define its niche and the competitive advantages that fit the niche. What should The Woodshop cable show do next?
communicate and deliver its positioning strategy
define its positioning strategy
confirm its understanding of the market dynamics
If a statement includes a target segment, a brand name, the service/product category in which a company is establishing in that market position, key market differentiation points, and the reasons why customers should believe the positioning claims, then it is a:
positioning statement
branding statement
product life cycle
Originally Mr. Pibb marketed itself as a direct competitor to Dr. Pepper. With sales lagging and the market interest dropping off, Mr. Pibb decided to differentiate itself and change the market’s perception. Now called Pibb Xtra, it markets itself as “artificially flavored spicy cherry soda.” Which best describes the original marketing of Mr. Pibb and the new marketing of Pibb Xtra?
Pricing positioning and repositioning
Positioning and then repositioning
repositioning and then positioning
A company’s position statement describes that its target customers are retirees traveling for leisure. As the marketing team begins the process of generating a marketing mix, what should they frequently refer to as their draft their message?
Use the positioning statement to drive only the promotion portion of the marketing mix.
Use the positioning statement to shape the company’s long-term sales strategy.
Use the positioning statement to check the implementation direction for each part of the marketing mix.
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