28 Jun GB530- What is the brand name of your for-profit business/organization
Question
The Issue: The major project in this course is to make a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
What I need help with: I have to first assume I have the role of a marketing manager for one new (currently not available) product on the behalf of a real, for-profit organization. Consider this a “brand extension.” You are adding a product to an existing company’s product line. This product may be introduced on a local, regional, national, or international scale. It is very important that you fully comprehend what a brand extension is before you begin your major Assignment. Brand extensions fall into two categories: line extension and category extension.
What is the brand name of your for-profit business/organization?
• What is the new product, not currently in existence, that will generate revenue for which I need to make a marketing plan and strategy during this class? Give the product a name and briefly describe it.
• How will you acquire information to create marketing plan during this class? What research will you undertake? Be specific.
• Describe the key customer market (i.e., who are you targeting?).
• Will your new product be marketed domestically or globally? Why?
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