28 Jun Captive Audience Marketing – Do you think this type of marketing
Question
Captive Audience Marketing
I spent all day today flying, and I noticed how companies market the captive audience on an airplane. For instance, I flew United, and they served only Pepsi products. With my breakfast meal, they included Eclipse Mints for after the meal and a bag of Starbucks ground coffee for passengers to take home and enjoy. The airlines themselves have magazines that they include in the seat backs, which have articles, information about the airline, and plenty of advertisements.
Question: Do you think this type of marketing works well, or do you think that people find it annoying? What other forms of captive audience marketing have you seen?
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