28 Jun Shopping mall development and management company
Question
Shopping mall development and management company: What are the ethical and legal guidelines you should follow when setting up focus groups?
You work for a shopping mall development and management company. Your company is considering adding on to each of the malls that it manages. These additions would house a common area for individuals to gather and rest while shopping. This area would include couches, chairs, televisions, video game equipment, books and magazines. The company has asked you to research this idea to determine how shoppers would react to this concept and what other suggestions shoppers would have for this common area. You have decided you will conduct focus groups to gather the data. Prepare sample questions and a topic list that you will use to guide the focus groups. What are the ethical and legal guidelines you should follow when setting up focus groups?
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