28 Jun Promotion and Price Analysis – Identify the promotional message
Question
Promotion and Price Analysis.
Select a product or service. Find examples of how this product or service is being promoted via at least three of the following sources:
Print, television, radio, internet, point of purchase, direct mail, telemarketing, publicity:
Identify the promotional message(s) and provide a detailed description of how this message(s) is being conveyed via the selected sources. Analyze how the message(s) positions the product or service to appeal to its target audience. Identify where the product or service is in the its product life cycle and describe how this life cycle stage affects the pricing strategy. If possible, document your examples.
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