28 Jun Implications for the Disney brand – Marketing and business strategic
Question
Implications for the Disney brand
Please assist with ideas for about Marketing and business strategic planning regarding WDIG in Japan using the case study “Walt Disney Internet Group Japan’s Dimo Project” by Phillip Sugai.
1. Describe the business environment within which the Walt Disney Internet Group (WDIG) Japan team is offering its mobile content and services.
2. What are the implications for the Disney brand in the development of these new Dimo characters?
3. Based on the above analysis, how will the Dimo service provide a competitively advantageous position for WDIG going forward? If not, why?
4. What marketing strategies should Kasemsri and his team consider in April 2004 for the Dimo service? What is the most appropriate marketing strategy for WDIG Japan to implement for the Dimo service going forward?
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