28 Jun Positioning Strategy for IMC’s campaign fpr 24 hour daycare service
Question
Positioning Strategy for IMC’s campaign fpr 24 hour daycare service
Positioning Strategy
I have to pretend that I’m a new Marketing Director and write a memo to the VP of Marketing proposing a positioning strategy in relation to the company’s IMC campaign for a selected product or service. In the memo I have to address:
A.
Briefly describe the selected product or service. (I have selected a 24-hour daycare as the new service. Our pretend company already has five companies within the state of Michigan and we are going to open number six making it a 24-hour daycare that will appeal to afternoon and midnight working parents.
B.
Outline the positioning strategy for the product or service
C.
Discuss the impact of online and off-line buyer characteristics on the positioning strategy.
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