28 Jun International Market Research – What are the key considerations
Question
International Market Research
Your presentation was very well received. Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets.
In the discussion board, meet with your marketing team and discuss the following challenges ahead of you. Consider and discuss the following:
– What are the key considerations in choosing such a partner?
– What would you expect of them?
– How would you go about finding such a partner and what would your selection criteria be?
– Is the marketing research process you have learned applicable in part or whole to this effort?
– Is it more cost effective to do the research yourself?
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