28 Jun Sony PlayStation 3 New Console Launch
Question
Sony PlayStation 3 New Console Launch
1.If you were in charge of the Sony PlayStation 3 launch for the holiday season of 2006, how would you position the new console? (Who are you targeting and what value proposition are you highlighting?)
2.How worried should Sony be about the unexpected success of the Nintendo Wii? Is there anything Sony can do to ensure the Wii does not eat into PS3 adoption?
3.Given the way things had unraveled in 2007, what actions should Sony take to improve the performance of its PlayStation 3 in 2008 and beyond? (Consider all elements of the marketing mix; consider also the profitability of the PS3 from the sale of game titles).
4.If you were a game development firm, which of the three consoles would you be most willing to develop games for? How many units would you need to sell to break even on the development of one game title for the PS3?
5.How soon should Sony phase out its PlayStation 2?
6.Does Xbox 360’s head start seem to have been effective? Who should Microsoft be more concerned about, the PS3 or the Wii?
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