28 Jun Consumer Behavior, and the Buying Process – Analyze a scenario where
Question
Consumer Behavior, and the Buying Process
1. Analyze a scenario where you lost a sale or did not buy from a salesperson. What could have been done differently to have earned that sale or influenced you to buy that product?
2. Describe the buying process of something worth more that $1,000 as it relates to consumer behavior. From a consumers stand point illustrate the ideal steps you will go through from advertising to seeing it, touching it, being asked to buy it, buying it, owning it, being proud to own it, and disposing of it when it’s use is no longer important to you.
3. In what ways do companies fall short of the buying process, missing the mark in regards to consumer behavior? Describe how they mess up and why you think that is.
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