28 Jun Marketing Position Statement – Product Modification and Pricing
Question
Marketing Position Statement
Product: Wine
Niche: Introducing the wine from mexico to australia with the middle class, restaurants and hotels.
The position
Marketing Position Statement: Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two markets you selected. Explain how you reached your conclusion.
Pricing strategies
Proposed Pricing Strategies: Based on your positioning statement and industry assessment, the consumer’s ability to pay, and the competition, discuss evaluations of pricing options available to your team
Product Modification and Pricing Strategy
Discuss your final product launch plan:
o Marketing Position Statement: Write a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two markets you selected. Explain how you reached your conclusion.
o Business Goal: Financial and operational business objectives.
o Product or Service Features: Describe your proposed modifications to the product or service. Then, explain your rationale for the modifications. Include an assessment of manufacturing costs.
o SWOT Analysis
o Proposed Pricing Strategies: Based on your positioning statement and industry assessment, the consumer’s ability to pay, and the competition, discuss evaluations of pricing options available to your team.
Provide an analysis supported with appropriate data, based on principles used in the economics class.
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