28 Jun Connection between theory of needs marketing target audience
Question
Connection between theory of needs marketing target audience
Research and discuss the theory of “needs”
Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.) This section of your paper is general background research which should be based on the text and articles from the Library’s full-text databases.
Specify your target market. Provide a demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power.
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