28 Jun Rolex and Timex – Comparison of promotion strategies
Question
Rolex and Timex: Comparison of promotion strategies
Assume that you are the newly hired promotion manager for Rolex watches and Timex watches:
1-Compare the promotion strategies for the two products and brands. How does each company tailor its promotion to reach its own target market?
2- Where do these brands advertise? On the Internet? On television? If so -what programs? What magazines?
3- Review the 4 parts of the promotion mix: advertising, direct sales, sales promotion and publicity. Which components would be most appropriate for each product and why? For example, some brands would not use sales promotion.
4- How could each company use social media marketing? Or would you advise the company not to get involved in social media?
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