Which one of the following statements by a company

28 Jun Which one of the following statements by a company

Question
MCQs on Principles of Marketing

1. Which one of the following statements by a company president best reflects the marketing concepts? Pg 11 or 13

____a. We have organized our business to make certain that customers get what they want.

____b. We believe that the marketing department must organize to sell what we produce

____c. Our company has organized an aggressive sales force to promote our products

____d. We try to produce only high-quality, technically efficient products.

2. Alamo Rent-A-Car defines its ____ as leisure travelers, whereas its major competitors focus on business travelers. Pg. 34

____a. target market

____b. marketing mix

____c. market variable

__x_d. marketing objective group

3. Which one of the following employees is ultimately responsible for setting the ethical tone for the entire marketing organization? Pg. 106

____a. Lower-level marketing managers

____b. Lower-level marketing employees

____c. The product manager

____d. The chief executive officer

4. Why would a company use an undifferentiated targeting strategy?

____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them.

____b. The undifferentiated strategy requires less time and fewer resources.

____c. The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.

____d. The undifferentiated strategy is expensive to implement but tends to produce the most sales.

5. Gerber Singles were a gourmet food for adults packaged in baby food jars. The product failed mainly because:

____a. of poor timing

____b. of technical or design problems

____c. of overestimation of market size

____d. it did not convey the right message or image

6. Kleenex boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation.

____a. mark

____b. identification

____c. name

____d. guarantee

7. All members of the supply chain should determine their position in the chain, identify their partners and their roles, and establish partnerships that focus on:

____a. maximizing costs

____b. maximizing technology implementation

____c. cooperation with competitors

____d. customer relationships

8. Morgan’s decided to put a much larger share of its promotion budget into ____ because of the heavy reliance it will be placing on coupons in the second quarter.

____a. advertising

____b. sales promotion

____c. public relations

____d. personal selling

9. ____ are offers of cash to customers who purchase a specific product, and ____ are offers of cash to customers who purchase a specific quantity of a specific product.

____a. Rebates; refunds

____b. Cents-off; refunds

____c. Rebates; premiums

____d. Rebates; money refunds

10. If a product has in inelastic demand, and the manufacturer raises its price:

____a. total revenue will increase

____b. quantity demanded will decrease