28 Jun Starbucks – Pricing Strategies and Marketing Audit
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Starbucks: Pricing Strategies and Marketing Audit
1. What did you learn about pricing that you did not know? (any pricing that works with Starbucks Coffee Shop).
2. How do you plan to incorporate that pricing from question 1, incorporating the new knowledge about pricing into the ‘Starbucks Coffee Shop Marketing Audit?
Please use a pricing term/model that works with the Starbucks Coffee Shop marketing audit. Explain thoroughly—using a few examples and at least one resource.
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