28 Jun Strategic Marketing – Strengths and Weaknesses of iPhone 4S
Question
Strategic Marketing
Use iPhone 4S again. I appreciate your work. 4-5 pages and 3 or more references.
For this project, explain the Strengths and/or Weaknesses of iPhone 4S and Opportunities and/or Threats to the financial future of iPhone 4S in the section of the paper called: Strategies/Promotion.
For information regarding the promotional activities of iPhone 4S, Do not go to the product’s website. Instead, use the search engines described at in the following website to search for iPhone 4S. or refer to places where you know your product is being promoted. Don’t worry about being comprehensive: just find what you can.
For example, if you
MAMA “Alpo + Commercial” you get directed to some YouTube ads.
MAMA “Alpo + press release” you’ll get a sense of the publicity received by that product.
Go to Facebook or Twitter, you can see if the company has a presence.
Now get creative.
Under Strategies/Promotion,
Describe the kind of promotion you would expect to see for iPhone 4S and (most important) WHY you would expect to see this promotion.
Do you believe these promotional strategies are appropriate to the target market and position of Apple? Why or why not?
Critique the role of online marketing for the Apple brand.
Explain the Promotional Strengths and/or Weaknesses of iPhone 4S and Promotional Opportunities and/or Threats to the financial future of iPhone 4S.
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