28 Jun Strategic Marketing and Management Orientations
Question
Strategic Marketing and Management Orientations
There are five major management orientations utilized in Strategic Marketing. Production orientation, Product orientation, Sales orientation, Market orientation and Societal orientation. Please compose a 3-4 page synopsis of the five major management orientations, and elaborate on some of the potential conflicts between societal orientation and sales orientation (please provide potential conflict examples).
Please provide in-text citations and cite them in a References section, using APA format.
As a source of reference, “Strategic Marketing” by Syed H. Akhter is recommended.
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