28 Jun What strategies do most business organizations use to encourage
Question
Effective Partnerships, Market Research, and Competitive Advantage
1. What strategies do most business organizations use to encourage effective partnerships or alliances with customers? How effectively do organizations build partnerships or alliances with its internal markets; for example, employees, vendors, suppliers, or contractors? What factors relate to its effectiveness?
2. What is the relationship between Market Research (MR) and competitive advantage? What are some specific examples of how MR has led to competitive advantage? Provide an example of an organization using prior or post hoc market research? Which is more desirable? Describe why this is? Use specific examples to illustrate points.
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