28 Jun Public Relations and News Releases – What are common purposes
Question
Public Relations and News Releases
Answer each question in 125 words per question.
Q 1. What are common purposes of news releases? Should a news-release writer try to infuse his or her editorial opinion into the news release? Why or why not?
Q 2. Discuss how public relations, as well as publicity, can have a greater effect on the consumer than the other elements in the integrated marketing/public relations/communications program-advertising, direct marketing, and so forth. Provide relevant examples to support your views.
Q 3. The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.
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