28 Jun Social Media for Developing a New Product – What is your selected new product
Question
The Use of Social Media for Developing a New Product
Select a new product or service that you feel would benefit from a social media marketing campaign. In addition, complete a market analysis and identify a social media tool that the customer base will respond to and use.
Address the following questions:
– What is your selected new product or service?
– How would this product or service benefit from a social media marketing campaign?
– Who are the target consumers for the product or service?
– What segment of the market do these consumers occupy?
– What are the relevant demographic data associated with this consumer base?
– What are the relevant attitudes, values, lifestyles, and opinions associated with this customer base?
– How do your target consumers use media? What are their preferences and behaviours?
What social media tool would be a fit for this campaign? Identify the tool’s characteristics. Why is social media the most suitable approach?
How can this tool reach your target consumers?
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