28 Jun Marketing an Innovative Product – General description of the product
Question
Marketing an Innovative Product
Select a new product that could be introduced in the market. Alternatively, select an existing product that a firm would want to revamp and reintroduce in the marketplace, where you define the product to include the following:
– General description of the product (new, revamped, or reintroduced)
– Relative advantages and complexity of the product
– Value, use, risk, and price of the product according to the company or according to your estimate
– Analyze and examine the new attributes of the product.
– Determine the aesthetic value; usability; additional features; technological complexity; use experience; and extent of change in identity, look, feel, and sound of the product, considering the following:
– Target market
– SET factors
– Position on the style-technology map
– Identifying an innovative product that you want to market
All written responses should follow APA rules for attributing sources.
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