28 Jun Case study – GolfLogix: Measuring the Game of Golf
Question
Directness of Marketing Decision for GolfLogix
Case study: “GolfLogix: Measuring the Game of Golf”
The case study describes the company GolfLogix and their product, a GPS system that shows the golfer the distance to the hole after each shot. Originally, the intent was to market the GPS system to golf courses; however, the company is now considering marketing directly to golfers.
Make a recommendation on the best course of action for GolfLogix. Should they stay with the original plan to work with golf courses or switch to selling directly to golfers?
Justify your decision with specific details from this week’s readings and from the case study.
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