28 Jun mktg310 all week discussions
Question
Week 1 discussion
DQ1 MARKET SEGMENTATION
What is market segmentation? Give three examples of market segments.
DQ2 DECISION MAKING
Why do we say that mindless decision-making can actually be more efficient?
Week 2 discussion
DQ1 RITUALS
What is a ritual? Describe three kinds of rituals, providing an example of each.
DQ2 SOCIAL MARKETING
Define social marketing and give an example of this technique.
Week 3 discussion
DQ1 VALS RESPONSES
Visit SRIC-BI’s VALs site (http://www.strategicbusinessinsights.com/vals/presurvey.shtml#start). Complete the survey and evaluate the accuracy of the tools results.
DQ2 MEMORY
List the three types of memory, and tell how they work together.
Week 4 discussion
DQ1 SELF-ESTEEM
Find examples of self-esteem advertising. Evaluate the probable effectiveness of these appeals—is it true that “flattery gets you everywhere”?
DQ2 ATTITUDE
Think of a behavior someone does that is inconsistent with his or her attitudes (e.g., attitudes toward cholesterol, drug use, or even buying things to make them stand out or attain status). Ask the person to elaborate on why he or she does the behavior, and try to identify the way the person has resolved dissonant elements.
WEEK 5 discussion
DQ1 REFERENCE GROUP
Give an example of an aspirational group of yours. How could the marketer use this aspiration in their marketing efforts?
DQ2 AGE COHORT
What is an age cohort, and why is it of interest to marketers?
Week 6 discussion
DQ1 LIFESTYLE
Go to www.burtsbees.com
How does this site use lifestyle marketing to its advantage? What lifestyle would be most associated with the products shown on this site? After reading the history of the founders, how were the founders able to project their own lifestyles into the products produced by the company? How could the company expand its sales into other lifestyle segments?
DQ2 REFERENCE GROUP
How can Jimmy Buffett fans be considered as members of a reference group? A brand community?
Week 7 discussion
DQ1 WORD-OF-MOUTH
Do you use online reviews when choosing a hotel or restaurant? Do you tend to write online reviews?
DQ2 OPINION LEADERS
Go to www.hairclub.com (Links to an external site.)Links to an external site..
One of the great problems facing men in our day and age is the prospect of going bald. How does the Hair Club for Men play to male fears? How do they use opinion leaders to persuade prospective customers to try their products? What do you think of the organization’s promotional campaigns? Explain.
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