28 Jun Brands can last forever as evidenced by a number of brands
Question
Product Development and Brand Name
Brands can last forever as evidenced by a number of brands that are entering their one hundredth year of survival. For a brand to have immortality, it must persist to have a competitive advantage in its product differentiation dimensions. Take Tide for example, which debuted in 1946. The raw materials that produce clothing change continuously and so must the products that clean them. Somehow Tide has been able to keep its brand perspective and remain competitive in the market place.
Brands meet exact consumer needs and wants and provide specifics for these needs and wants. As consumer needs and wants alter, develop, or vanish, brands must also change, evolve, and finally terminate. The loss of the brand’s point-of-difference in the marketplace or its lack of point-of-parity with other brands will cause its downfall. Firms can be best served when marketing helps them to appreciate and recognize the inevitability of brand declines and plan for the formation of and marketing of newer brands to replace declining brands quickly.
Read the attached article:
PR Newswire. IBM Celebrates 50th Anniversary of Selectric Typewriter. (2011, July 27). PR Newswire US. Retrieved from EBSCO host: http://vlib.excelsior.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bwh&AN=201107270001PR.NEWS.USPR.NY41963&site=eds-live
Technology is constantly evolving and, as such, smartphones, like the iPhone, have made personal digital assistants (PDAs) all but obsolete. Considering this, answer the following:
Do technology-based products have finite lives?
When they are in product development planning, is the products life cycle a predetermined time frame?
Or, do market conditions dictate the life of the product?
Be sure to cite and list any other references used.
Tutorials for this Question
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.