28 Jun Marketing – Word-of-mouth has always been an effective way
Question
Marketing
1. Word-of-mouth has always been an effective way to promote a company or spread negative stories that could impact business. However the reach of word-of-mouth marketing used to be limited to those you knew or talked too on a regular basis. With social media, you can now reach many more people, including those you do not know.
How much weight do you put on the input you receive from others? How about from strangers? Are you impacted by online reviews, even when they are from strangers?
2. Employees are more likely to offer adequate and satisfactory customer service if he or she is satisfied and content in his or her own position.”
I would agree with you on the above statement.
In an effort to cut costs, many companies would reduce employees’ benefits. This might negatively impact customer service and the overall business as the statement above indicates.
Do you think however that it is possible to cut cost without running the risk of destroying customer service? How might this be done eventually?
3. As the manager of an organization, how could you reduce the cost of serving your customers? Could those options have a positive or negative impact on customers?
4. Environmental threat in the car industry.
What marketing defensive actions, if any, could a manufacturer of SUV take to counteract the effect (drop in sales) of possible increase of the price of gasoline?
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