28 Jun MARKETING 3530-You were fired from JEWELL Products Company
Question
SALES FORECAST #2
You were fired from JEWELL Products Company as National Sales Manager, because you couldn’t calculate a sales forecast, but was rehired by CEO Joe Ewell. In a meeting with Wall Street executives, he makes an unplanned statement that his company will come in “a little under $215 million “ in sales for the year.
As usual, he shoots from the hip, but as National Sales Manager, you have to make him look good, and keep costs low. Given the sales results for the previous years below, calculate a sales forecast using the 4 different methods.
??
Year 1? ?$182,000,000
Year 2?? $201,000,000
Year 3?? $242???,000,000
Year 4?? $190,000,000
Year 5? $?215????,000,000
Year 6?? $220,000,000
Year 7?? $230????,000,000
What is the simple average of the data?
What is the three year moving average?
What is the five year moving average?
Exponential Smoothing?
What method would you use to make him look accurate?
You are charged with reaching the calculated sales forecast(rounded to the nearest $ million), while keeping expenses at a minimum in this tight economy. Your salaries average $65,000 per sales rep. Your training costs average $12,000 per sales rep (in the first year). Your sales average $284,000 per rep. Your turnover is 7%.
How many reps do you need to reach the sales forecast? (show your work)
????_____________ reps
You currently have 735 trained reps. What must you do?
HIRE / FIRE (choose one)?_________reps
SAVING / COSTING (choose one) the company $ _________________ this year.
The recruiting company you use tells you that they’ve gotten a good hiring success rate(80%) with UNO and Tulane. In other words, 80% of candidates interviewed are hired, and stay on with the company to become successful sales people. How many total candidates must be interviewed to hire the above necessary number of salespeople? __________ .
The recruiting company charges $1200 per person interviewed. What is the TOTAL COST of interviewing, hiring, training, and new salaries this year? $___________________
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