28 Jun DHM 4993-Demonstrate 10% growth in aided brand awareness
Question
Marketing Objectives
1) Demonstrate 10% growth in aided brand awareness among our target audience (Host
with the Most) by January 2019.
a. Compare survey at the beginning of January 2018 and at the end of 2018.
2) Increase sales units by 10% by end of year 2018 through redefining market as natural
dips.
a. Retailer cash register data
3) Regain 3.5% loss in 2016 sales dollars by end of year 2018.
a. Internal sales data from P&L
4) Create brand strategy and social media presence by becoming top trending salsa on
social media between July and December of 2018.
a. Instagram (followers and tags) and Pinterest (pins) will be monitored during this
6 months
b. Top trending is defined as having more followers, tags and pins than Tostitos,
Pace and Newman’s Own
5) Reduce the number of items sold on promotion to 15% from 25% by end of year 2018.
a. Internal Data – comparing list price to sales data we can make use of social media analytics to measure the important factors related to ROI such as the
most popular posts, likes, shares and overall weekly traffic etc. This tool will help you to create brand
strategy and social media presence by becoming top trending salsa on social media between July and
December of 2018.
Compare the Survey toward the start of January 2018 and toward the finish of 2018 to accomplish 10%
development in aided brand awareness among our target audience (Host with the Most) by January
2019.
Cash is king in retail. And the biggest drain on your cash is your inventory. Measuring Retailer cash
register data Increase sales units by 10% by end of year 2018 through redefining market as natural dips.
Marketers rely on sales teams to input accurate sales data from P&L 3) Regain 3.5% loss in 2016 sales
dollars by end of year 2018.
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