28 Jun MKT 100 ASSIGNMENT
Question
In this assignment, create Positioning Statement and Motto and answer the following questions about je ep che ro kee.
1. Target Customers/Users
Who are the target customers for the company/brand?
[Insert response]
How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?
[Insert response]
What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?
[Insert response]
What do these target customers’ value?
[Insert response]
2. Competitors
Who are the brand’s competitors?
[Insert response]
What product category does the brand fit into?
[Insert response]
What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?
[Insert response]
3. USP (Unique Selling Proposition)
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?
[Insert response]
What is the brand’s uniqueness?
[Insert response]
What is the competitive advantage of the brand? How is it different from other competing brands?
[Insert response]
Does the brand have any attributes or benefits that dominate competitors?
[Insert response]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you select
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