28 Jun Of the three types of uncertainty that
Question
Of the three types of uncertainty that characterize hightech markets, which type is ESRI experiencing most acutely? Elaborate and provide strategies implications for ESRI.
What are the characteristics of the newest competitors that have allowed them to gain traction in the GIS industry?
To what extent does ESRI face “disruption” in the classic sense of the word?
Should ESRI explicitly target the new GIS customer (mainstream, nonprofessional, low end)? If so, what organizational changes might this require?
How would you characterize GIS diffusion in terms of the categories of adopters? Has it crossed the chasm?
How can companies such as ESRI compete in this era for “free”?
What should the traditional GIS vendors such as ESRI do, in light of the new industry tends?
Reference:
Mohr, J., Sengupta, S., & Slater, S. (2010). Marketing of high-technology products and innovations (3rd ed.). New Jersey: Prentice-Hall.
Case: Environmental Systems Research Institute (ESRI)
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