28 Jun MKT 421-Marketing Research Paper-Create a new product which
Question
1 Marketing Research Paper
Paige Bostwick
MKT/421
December 21, 2015
Mark Brady 2
Marketing Research Paper
Introduction
Triple click your mouse anywhere in this paragraph to replace this text with your
introduction.
Target Market
Choose the target market for your product, and describe your target market in detail.
New Service
Create a new product which would appeal to your market. Characteristics
Develop at least one question for each characteristic of the target market (demographic,
geographic, psychographic, and behavioral) that will be important for you as you determine the
marketing strategy for this new product. Methods of Conducting Research
Recommend the best methods of conducting marketing research to answer these
questions. Be sure to include why you chose these particular methods. Steps to Bring to Market
Once you have finalized your product concept based on the findings of your market
research, outline the steps you will take to bring your product to market from idea generation to
commercialization, using a multi-step product development process. Conclusion
Triple click your mouse anywhere in this paragraph to replace this text with the
description of your competitive analysis. 3
Positioning Statement
Triple click your mouse anywhere in this paragraph to replace this text with your
positioning statement.
Conclusion
Triple click your mouse anywhere in this paragraph to replace this text with your
conclusion. 4 References
This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line
of text and replace the information with your reference entry. You can use the Reference
and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference
and Citation Examples) to help format your source information into a reference entry.
The reference page always begins on the top of the next page after the conclusion.
Your company (AlliedBarton Security Services) has decided to launch a new line of products/services.
Write a 1,050- to 1,400-word paper and include the following information:
Choose the target market for your product, and describe your target market in detail.
Create a new product which would appeal to your market.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Once you have finalized your product concept based on the findings of your market research, outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
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