28 Jun To serve customers better, a company needs to target its intended
Question
To serve customers better, a company needs to target its intended segment(s), differentiate itself from its competitors and subsequently position the brand in the minds of its target segment(s). For your report, you are required to identity a brand of your choice. For this brand, you are required to discuss the current segmentation, targeting, differentiation and positioning strategies. This would include:
· Listing and briefly explaining the major segmentation variables that your chosen brand is using in its marketing efforts.
· Describing and explaining the differentiation strategy adopted by the brand.
· Explaining the current positioning strategy of the chosen brand.
For each of the above points provide evidence to support your claims. Present your findings in a formal 1500-word report.
Report should be:
Introduction:
Company and brand description
Product attribute
Product category
Life cycle of product
Body:
STDP and recommendations
Conclusion
Summary Key Points
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