28 Jun MKT 201-how marketers try to influence decisions to buy through research
Question
By now you have learned how marketers try to influence decisions to buy through research and targeting, creating the best offering for the customer, streamlining supply chains and choosing the right marketing channels.
In this module, we learn about the research and media, communications and public relations choices to help market a product. You may have imagined that ‘marketing’ meant simply the advertising or communications about a product or offering. Now, you’ve learned that all the choices that lead up to publicizing, advertising or communicating about an offering influence success in the marketplace.
Please create a5- 7 page research paper on a marketing subject of your choice emphasizing and applying the integrated marketing communications, public relations and social media communications learnings in this module.
Marketing is ever-evolving. Many of today’s communications strategies weren’t even around just 5 years ago. Marketers have to adapt their methods to new technologies and reach audiences in new ways.
Choose and research a marketing-related subject, company, product or case study. Really, any subject that interests you and allows you to apply the learnings in these chapters and demonstrate critical, original thinking about our marketing studies. Again, the focus of the chapters 10 (research), 11 (integrated marketing communications and media), and 12 (public relations, social media, sponsorships) should be explored as they relate to your chosen subject. How do these elements of marketing apply to your subject now? Or, feel free to explore how you would recommend they be applied and why.
Directions:
Create a 5-7 page research paperapplying the marketing background we’ve learned so far in class, and exploring Module 3’s new learnings.
Your paper should be double—spaced footnoted in any style you prefer, and, importantly, contain 2 citations , applying the learnings from these chapters to the material you are presenting. It must also contain citations/footnotes from two other sources in addition to the subject citation itself. For instance, if you choose to explore the success of a product’s new marketing campaign, let’s say, Chipotle, your source for background on Chipotle (their own website) would not be one of your two marketing sources, although it should be included in your citations. However a newspaper article on Chipotle would be considered an outside source, as would other news or academic sources. As always, Wikipedia is not considered an academic source.
This research paper should be well-written, contain no grammatical or spelling errors, and should contain (at the very least) an introduction including a thesis statement, 3 supporting sections, and a robust conclusion
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