MKTG 316-Identify the action that is LEAST likely to be a costly signal

28 Jun MKTG 316-Identify the action that is LEAST likely to be a costly signal

Question
Identify the action that is LEAST likely to be a costly signal.

Question 1 options:

Threat to retaliate against competitive price cuts

Building a new plant

Introducing a new product

Changing prices

Launching new promotional campaigns

SaveQuestion 2 (1 point)

Competitor analysis has received more attention in recent years because of all of the following reasons EXCEPT

Question 2 options:

Increased competition for customers in slow growth markets

Shorter product life cycles

Technological advances

Intensive analysis of competition substituting for customer focus

The increasing importance of foreign competition

SaveQuestion 3 (1 point)

Failure to collect/analyze competitor information may be the result of all of the following EXCEPT

Question 3 options:

Overconfidence about a product’s continued success

Uncertainty about where to collect the necessary information

Skepticism about how to analyze the necessary information

Willingness to expend resources on collecting data

Ethical considerations

SaveQuestion 4 (1 point)

Primary research as compared to secondary research

Question 4 options:

Is less expensive

Is easier to conduct

Can be done more quickly

Is designed to answer a particular set of questions

Covers all research problems

SaveQuestion 5 (1 point)

Which of the following secondary sources is MORE likely to indicate how a competitor plans to position their product?

Question 5 options:

Promotional literature

10K statements

Annual reports

Patent/trademark filings

Balance sheets

SaveQuestion 6 (1 point)

Analyzing a competitor’s product by purchasing it and then taking it apart is referred to as

Question 6 options:

Reverse engineering

Proactive engineering

Retrofitting

Purchase/analysis

Scientific engineering

SaveQuestion 7 (1 point)

In _____, firms in the service industry use a competitive service to analyze and possibly imitate it.

Question 7 options:

Scientific engineering

Benchmarking

Test marketing

Servicing

Monitoring

SaveQuestion 8 (1 point)

A _____ objective usually implies increasing unit sales or market share, with profit conditions being secondary.

Question 8 options:

Shared

Market

Hold

Growth

Product

SaveQuestion 9 (1 point)

A firm that has been losing market shares is likely to emphasize a _____ objective.

Question 9 options:

Consolidation

Growth

Profit maximizing

Harvest

Line expansion

SaveQuestion 10 (1 point)

Firms attempting to improve market position at the expense of short-term profits are NOT likely to

Question 10 options:

Increase prices

Increase advertising expenditures

Increase distribution expenses

Increased promotional activities to consumers

Increased promotional activities for distributors

SaveQuestion 11 (1 point)

Identify the INCORRECT statement pertaining to the core strategy.

Question 11 options:

It is the basis for competition

It is built of the product’s/firm’s similarities with competitors

It may be identified as the brand’s positioning

It may be identified as the brand’s value proposition

It usually forms the basic selling proposition

SaveQuestion 12 (1 point)

Physical product differences are LEAST likely to be stressed in which of the following product strategies?

Question 12 options:

Industrial

Durable

New frequently purchased

Commodities

Packaging

SaveQuestion 13 (1 point)

Identify the INCORRECT statement pertaining to the concept of value chain.

Question 13 options:

It can be used to compare a brand or company’s strengths and weakness against another

It stresses that a firm can differentiate only through marketing

It asserts that a firm may differentiate through outbound logistics

It identifies that operations advantages gives a firm competitive advantages

It emphasizes that differentiation can be obtained through efforts of the whole corporation

SaveQuestion 14 (1 point)

The competitors’ strategies can be BEST determined, for consumer goods or other products targeted toward a large audience, by

Question 14 options:

Aerial reconnaissance

Tracking competitors’ ads

Buying/stealing trash

. Bribing printers

Running phony want ads

SaveQuestion 15 (1 point)

The typical functional requirements of alternative technological strategies for first to market products would include all of the following, EXCEPT

Question 15 options:

State-of-the-art R&D

Pilot and medium-scale manufacturing

Access to risk capital

Organizational flexibility over efficiency

Entry during early maturity stage of PLC

SaveQuestion 16 (1 point)

Identify the factor that is LESS likely to be used by a manager in assessing the likelihood that a competitor will continue the fight.

Question 16 options:

How crucial the product is to the competing firm

The visibility of competitor’s commitment to the market

The aggressiveness of the competitor’s management

The importance of the product for the managers firm

Knowing how badly a competitor wants the product