28 Jun MKTG 271 ASSIGNMENT
Question
1.Essay
Answer the following questions in essay format. Your essay must include an introduction, body, and conclusion, and it must address all relevant parts of each question. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Your answer will be graded according to the rubric outlined in your syllabus.
Essay Question
Identify three types of promotion you will use to promote and market your new dog training business. Why did you select these promotions? Explain your answer.
2.Essay
Review the concepts listed below. These concepts relate to both brick-and-mortar and virtual businesses. Identify five of the concepts that you believe are the most import to your proposed dog training business and write about the concepts in essay format.
A critical path chart
Location as a competitive advantage
Financial considerations at start-up
The need to establish legitimacy
The importance of production management
Production charting
Quality as a competitive tool
Equipment needs at start-up
Timing as a competitive advantage
Time management relative to start-up
Your essay must include an introduction, body, and conclusion, and it must address all relevant parts of each question. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Your answer will be graded according to the rubric outlined in your syllabus.
Essay Question
Select five of the concepts listed above, and explain how and why each concept is important to your proposed business. Be specific.
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