28 Jun MKT 498 – Discuss at least three marketing communication
Question
Discuss at least three marketing communication tools currently used to market the product or service selected in the Week 2 Learning Team assignment.
Evaluate the strengths and weaknesses of each communication tool currently used.
Discuss three additional tools that can be used effectively to communicate with the target market.
Justify your choices based on the target market, the competition, and the new, enhanced positioning.
company Coca Cola
the marketing communication tools are
television
Internet
social media
Billboards
Public relations and direct marketing
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